Practically every D2C business owner has experienced the customer journey as a consumer, so most will agree that experience is everything. Customers form opinions about brands based on the sum of all interactions and decide whether or not to keep engaging. That’s why the best performing eCommerce companies visualize customer interactions as a journey made of stages – allowing them to look at the consumer’s experience as a whole. But how do you improve the customer journey for your Shopify store? Committing to enhancing the customer journey for sustainable growth It only takes one slip up to cause a customer to progress or regress in their journey. For example, showing the wrong message, sub-par customer service, over-complicated checkout processes, etc., can cause people to disconnect from your brand. That’s why matching offers and other communications to fit the right stage for each consumer is essential. You can significantly enhance the customer journey by presenting things at the right time. What you’ll get from the event
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