Practically every D2C business owner has experienced the customer journey as a consumer, so most will agree that experience is everything. Customers form opinions about brands based on the sum of all interactions and decide whether or not to keep engaging.
That’s why the best performing eCommerce companies visualize customer interactions as a journey made of stages – allowing them to look at the consumer’s experience as a whole. But how do you improve the customer journey for your Shopify store?
Committing to enhancing the customer journey for sustainable growth
It only takes one slip up to cause a customer to progress or regress in their journey. For example, showing the wrong message, sub-par customer service, over-complicated checkout processes, etc., can cause people to disconnect from your brand.
That’s why matching offers and other communications to fit the right stage for each consumer is essential. You can significantly enhance the customer journey by presenting things at the right time.
What you’ll get from the event
Tech Partner Manager
Senior Platform Partnerships Manage
Merchant Success Manager at Shopify & Founder of June Adaptive
General Manager US
Product Marketing Manager
Senior Portfolio Lead
Director of Customer Success
VP of Partnerships
VP of Strategic Partnerships
Head of Brand
Senior Technology Partner Manager
Mia is the Tech Partner Manager at Gorgias where she collaborates with ISV partners to develop joint business strategies, strengthen “better together” relationships, and produce innovative partnership playbooks. When Mia isn't working, you'll usually find her at home with her wife, reading a good book and drinking a cup of blueberry tea!
Rohan manages strategic partnerships for Platforms and Tech Partners at Gorgias.
Prior to joining Gorgias, he initiated the investor partnership program at Clearco, a revenue-based source of financing for D2C eCommerce brands. He also spent just over 3 years at the Toronto Stock Exchange, working closely with companies in the junior marketplace (TSXV) to help them better connect to more qualified and meaningful pools of capital. He is passionate about helping companies scale through various means, to ultimately help them reach success.
Wendy has over 15 years of experience, growing some of the worlds biggest brands.
At Shopify, Wendy manages large and strategic Merchants whilst leading cross-departmental programs. Wendy leads teams that guide Shopify Plus Merchants to design custom roadmaps for their goals, actively develop strategic merchant partnerships, while promoting value and growth.
Jan Soerensen, an established expert and commercial leader in the SaaS industry, is the General Manager for North America for Nosto. He works with the teams in LA, NY and the wider region to increase the visibility of Nosto in the market. With over 8 years at Nosto, Jan began his career at Nosto having led the Customer Success team in Europe. Prior he worked in Fashion ecommerce at Zalando establishing their presence in the Nordics while located in Berlin. He has in-depth knowledge of all things ecommerce and rapid growth venture building. Jan is also a talented multi-linguist with the ability to converse in English, Danish and French languages, along with his native language German. Jan resides in NYC.
Vaishali is a Product Marketing Manager at Loop Returns, the exchange-first returns platform for scaling Shopify brands. Collaborating closely with Partnerships and Product Management, she focuses on launching tech integrations and driving product adoption. When she's not working, you can find Vaishali at the local ceramics studio.
Mili Trapara is a Senior Portfolio Lead at Clearco, the world's largest e-commerce investor. She has seven years of e-commerce experience and has personally funded $40MM+ across the fastest-growing DTC companies in North America. Prior to Clearco, she was on the founding team at Shopify Plus. Mili is passionate about entrepreneurship & helping founders grow on their own terms.
Gabe Macaluso currently serves as the Director of Customer Success at Omnisend. He has been active in the email marketing and the ecommerce space over the last 7 years where he has worked with a number of IR1000 retailers. Macaluso is a published contributor including one of the most top rated blog posts with Shopify Plus and has presented at a number of industry events on the importance and success of omnichannel marketing and commerce.
Kevin Marvinac leads Partnerships at ShipBob, a global third party logistics provider focused on ecommerce sellers. Previously, he spent time in growth and product at ShipBob, Tide Cleaners (formerly Pressbox) and Airbnb. He is a certified specialist of wine and lives in Northern California.
Passionate about DTC/CPG e-comm, all things creative, nutrition/wellness, and social good.
Noah Small is a Senior Technology Partner Manager at Tapcart. Noah was the second partnership hire at Bolt where he worked for the last three years and recently joined Tapcart to lead their Technology Partner Program.