Practically every D2C business owner has experienced the customer journey as a consumer, so most will agree that experience is everything. Customers form opinions about brands based on the sum of all interactions and decide whether or not to keep engaging.
That’s why the best performing eCommerce companies visualize customer interactions as a journey made of stages – allowing them to look at the consumer’s experience as a whole. But how do you improve the customer journey for your Shopify store?
It only takes one slip up to cause a customer to progress or regress in their journey. For example, showing the wrong message, sub-par customer service, over-complicated checkout processes, etc., can cause people to disconnect from your brand.
That’s why matching offers and other communications to fit the right stage for each consumer is essential. You can significantly enhance the customer journey by presenting things at the right time.
Join us LIVE to improve your Shopify store’s customer journey and revenues.
Tech Partner Manager
Senior Platform Partnerships Manage
Head of Merchant Enablement
Senior Merchant Success Manager & Co-Chair of OUT
Strategic Partnerships Manager
Partner Manager - Technology
Agency Partner Manager
Senior Partner Manager
Mia is the Tech Partner Manager at Gorgias where she collaborates with ISV partners to develop joint business strategies, strengthen “better together” relationships, and produce innovative partnership playbooks. When Mia isn't working, you'll usually find her at home with her wife, reading a good book and drinking a cup of blueberry tea!
Rohan is the Senior Platform Partnerships Manage at Gorgias. Prior to joining Gorgias, he developed the investor partnership program at Clearbanc, a revenue-based source of financing for D2C eCommerce brands. He also spent just over 3 years at the Toronto Stock Exchange, working closely with companies in the junior marketplace (TSXV) to help them better connect to more qualified and meaningful pools of capital. He is passionate about helping companies scale through various means, to ultimately help them reach success.
Blake Imperl Heads Merchant Enablement at Wonderment. He previously was Head of Partner Community at Attentive where he helped champion the framework on using SMS as a relationship-building channel. Blake has a deep E-Commerce background spending the majority of his professional career building and scaling retention marketing programs for D2C brands. He is passionate about teaching brands and agencies alike how to better use retention marketing channels to create exceptional customer experiences.
Helen is a Senior Merchant Success Manager & Co-Chair of OUT at Shopify.
She is a tenured leader spanning customer success, sales and marketing in tech for global enterprise.
Over the past 14 years she has specialised in leading customer-facing teams in problem solving for strategic and complex companies globally.
Jessica is Strategic Partner Manager at Meta, driving business messaging product adoption and innovation in partnership with our priority partners in North America for Messenger, Instagram Messaging, and WhatsApp channels. She works alongside key developers and brand partners to identify ways to drive business and joint go-to-market strategies. Outside of work, Jessica loves to spend time with her little one and husband, discovering new restaurants - particularly hotpot spots.
Krista Pisciotta is a Technology Partner Manager at ShipBob, a tech enabled 3PL that fulfills ecommerce orders for direct-to-consumer brands. She started at ShipBob in 2022 but has industry experience of over a year. She manages all of ShipBob's technology partners.
Drew Bear is the Agency Partner Manager at Loop. He teaches agencies and merchants how to leverage the full capabilities of Loop’s return app. Not just the standard “out-of-the-box functionality” that most merchants settle for with Shopify apps.
Elaine has worked in the ecommerce space for 6+ years with 3 different SaaS companies, joining the Recharge team twice in the last three years. She manages some of Recharge’s top agency & service partners to help merchants across the globe launch the best recurring billing models that fit their brands perfectly.