The pandemic caused plenty of shake-ups in the eCommerce industry. Companies that were already online or equipped for digital mostly thrived while retailers dependent on physical locations struggled to keep their businesses alive. But even with that, brands could still look forward to an optimistic future.
However, now that the pandemic is all but over and the war in Ukraine continues, that optimistic picture is upended. The new reality is one with much uncertainty. Will the current sales volume remain the same? Is another wave of COVID likely? Is a recession coming? These questions and more plague executives.
DTC eCommerce brands need to adopt a future-proof strategy if they intend to survive whatever comes. Future-proofing your strategies and systems can help you get ahead of the competition and ensure lasting success.
Depending on your brand's overall situation, the process could involve upgrading your infrastructure or acquiring new eCommerce tools. Either way, the objective is to ensure your business will have continued value and success in the future.
Senior Platform Partnerships Manage
Tech Partner Manager
Director of Ecosystem Partnerships
Merchant Success Manager
Rohan is the Senior Platform Partnerships Manage at Gorgias. Prior to joining Gorgias, he developed the investor partnership program at Clearbanc, a revenue-based source of financing for D2C eCommerce brands. He also spent just over 3 years at the Toronto Stock Exchange, working closely with companies in the junior marketplace (TSXV) to help them better connect to more qualified and meaningful pools of capital. He is passionate about helping companies scale through various means, to ultimately help them reach success.
Howdy 👋 I’ve been working in the Shopify ecosystem coming up on 4 years, and working at Loop Returns for the last 1.5 years. I manage all of our tech partners and help them discover the world of exchanges and uncover post purchase magic.
Greg has been managing agency and technology partnerships in ecommerce for over 6 and a half years. Currently, he is the Director of Ecosystem Partnerships at Attentive where he oversees a team that focuses on strategic technology and agency relationships that drive real value for its mutual merchants and continues to make SMS the #1 engagement channel. Previously, he held roles at tech platforms Annex Cloud and Oracle Bronto, and digital marketing agency ROI Revolution. Prior to his time in ecommerce, Greg began his career in the sports world working for the Portland Trail Blazers and Carolina
Mark has been managing a diverse range of ecommerce brands and businesses for the last 5 years on Shopify. Coming from a background in P.O.S tech, Mark has extensive exposure in the complete omnichannel experience.