Imagine you could slice your marketing budget by half while improving sales outcomes. That’s how valuable customer loyalty and retention are today. So it’s no wonder building higher retention and loyalty are the primary goals of many D2C eCommerce brands.

Making more repeat purchases happen practically guarantees an increase in profits. But these days, consumers have more options. They can easily find identical products elsewhere (for the most part), making it challenging to ensure customer loyalty and retention.

Building a solid strategy for customer loyalty and retention

It starts with knowing what you must do. Amidst an ever-expanding pool of competitors and tighter budgets in many sectors, retaining loyal customers is more critical than ever.

Additionally, winning a new customer can cost up to six times more than retaining an existing one. Existing customers are also more receptive, making it easier to sell to them – the odds of selling to a new prospect are very low.

Loyal customers also spend more on average per purchase than new ones. But without a good loyalty and retention strategy, all your hard work in capturing a prospect goes to waste mostly.

What you’ll get from the event

• Discover the ins and outs of a successful loyalty and retention program
• Learn what modern consumers expect and dislike from the eCommerce shopping experience
• Uncover tips and tactics you can use to reconvert existing customers
• Discover emerging trends and disruptors shaping loyalty and retention in 2022 and beyond
• Learn about the factors that drive customer loyalty and how to turn one-time shoppers into advocates using rewards