Imagine you could slice your marketing budget by half while improving sales outcomes. That’s how valuable customer loyalty and retention are today. So it’s no wonder building higher retention and loyalty are the primary goals of many D2C eCommerce brands.
Making more repeat purchases happen practically guarantees an increase in profits. But these days, consumers have more options. They can easily find identical products elsewhere (for the most part), making it challenging to ensure customer loyalty and retention.
It starts with knowing what you must do. Amidst an ever-expanding pool of competitors and tighter budgets in many sectors, retaining loyal customers is more critical than ever.
Additionally, winning a new customer can cost up to six times more than retaining an existing one. Existing customers are also more receptive, making it easier to sell to them – the odds of selling to a new prospect are very low.
Loyal customers also spend more on average per purchase than new ones. But without a good loyalty and retention strategy, all your hard work in capturing a prospect goes to waste mostly.
Tech Partner Manager
Partner Manager - Technology
Agency Partner Manager
Senior Technology Partner Manager
Mia is the Tech Partner Manager at Gorgias where she collaborates with ISV partners to develop joint business strategies, strengthen “better together” relationships, and produce innovative partnership playbooks. When Mia isn't working, you'll usually find her at home with her wife, reading a good book and drinking a cup of blueberry tea!
Krista Pisciotta is a Technology Partner Manager at ShipBob, a tech enabled 3PL that fulfills ecommerce orders for direct-to-consumer brands. She started at ShipBob in 2022 but has industry experience of over a year. She manages all of ShipBob's technology partners.
Jeremy is an Account Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. At LoyaltyLion, Jeremy works as part of the new business team, helping mid-market and enterprise clients evolve their retention strategies and meet their business goals.
Noah Small is a Senior Technology Partner Manager at Tapcart. Noah was the second partnership hire at Bolt where he worked for the last three years and recently joined Tapcart to lead their Technology Partner Program.