Reducing Customer Acquisition Cost in 5 Easy Steps

Tech Masterclass
Fri, Jul 30, 3:00 PM (EDT)

Learn how to focus your budget on the areas that will positively impact CAC the most!

About this event

Reducing CAC in 5 Easy Steps

Running a DTC eCommerce business is an investment. A considerable part of a brand’s resource goes into driving traffic and convincing prospects into becoming customers. All of that contributes to raising CAC (customer acquisition cost).

The higher the CAC, the less profitable the business. That’s why many brands strive to lower CAC while maintaining revenue. But how do you reduce CAC and boost your bottom line?

Charting a course for reducing CAC and increasing ROI

The first step to dealing with the problem is knowing your true CAC. It’s not just marketing spend that goes into the calculation of CAC. Employee salaries, overhead, paid marketing, tools, and anything else relevant to your company all factor into calculating CAC.

You can only develop a plan for decreasing CAC once you have an accurate cost. An ideal CAC is something much lower than the CLV (customer lifetime value). For example, a CLV to CAC ratio of 5:1 is excellent.

What you’ll get from the event

Uncover ways to leverage marketing automation to decrease CAC.

Discover how to increase the number of new customers acquired with the same spend.

CAC has a significant and direct impact on your revenue. Isolating the fastest ways to reduce CAC will ultimately increase your profits.

Join us LIVE to make a significant impact on your eCommerce business.

Speakers

  • Moody Nashawaty

    Moody Nashawaty

    MuteSix

    Chief Strategy Officer

    See Bio
  • Hai Yen Duong

    Hai Yen Duong

    Refersion

    Technology Partner Manager

    See Bio
  • Kate Welton

    Kate Welton

    Klaviyo

    Customer Success Manager

    See Bio
  • Alex Whittington

    Alex Whittington

    Deliverr

    Mid-Market & Enterprise Account Executive

    See Bio

  • Host

  • Chris Lavoie

    Chris Lavoie

    Gorgias

    Tech Partner Manager

    See Bio
  • Organizer

  • Anna Tumanova - DTCX

    Anna Tumanova - DTCX

    Event Coordinator

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