With BFCM (Black Friday / Cyber Monday) right around the corner, now is the time to start planning and optimizing your website to win big this year. With some exceptions, conversion rates for sales typically spike during BFCM. It’s not uncommon for a company to make more than 30 percent of its yearly profits.

Additionally, the pandemic has shifted more consumer spending online and away from physical stores, further increasing the revenue potential for brands. So you should expect the busiest BFCM yet, but are you ready for it?

Preparing your brand for BFCM

As more shoppers embrace online shopping this year, brands of all sizes will undoubtedly experience challenges, such as inventory and shipping constraints. So early planning is crucial if you want to make the most of BFCM and finish strong.

A huge part of being prepared is to ask uncomfortable questions. For example, do you have an appropriate backup system in case your website crashes? What happens if your fulfillment center becomes too busy? We'll address such questions and more in this event.

What you’ll get from the event

• Discover everything you need to know this year so your brand is in a better position to succeed.
• Gain knowledge from experts about addressing the biggest opportunities and most challenging issues you’ll probably encounter.
• Uncover critical actions you can take now, so your brand hits the ground running and avoids last-minute scrambling.