With BFCM (Black Friday / Cyber Monday) right around the corner, now is the time to start planning and optimizing your website to win big this year. With some exceptions, conversion rates for sales typically spike during BFCM. It’s not uncommon for a company to make more than 30 percent of its yearly profits.
Additionally, the pandemic has shifted more consumer spending online and away from physical stores, further increasing the revenue potential for brands. So you should expect the busiest BFCM yet, but are you ready for it?
As more shoppers embrace online shopping this year, brands of all sizes will undoubtedly experience challenges, such as inventory and shipping constraints. So early planning is crucial if you want to make the most of BFCM and finish strong.
A huge part of being prepared is to ask uncomfortable questions. For example, do you have an appropriate backup system in case your website crashes? What happens if your fulfillment center becomes too busy? We'll address such questions and more in this event.
GM, North America
Sr. Partner Manager - Tech Partners
Karley Daudell is the Sr. Technology Partnerships Lead at ShipBob, a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer brands. Karley started her career at ShipBob over 4 years ago. She works alongside ShipBob merchants to fill operational gaps with leading technology and helps partners build deeper integrations into ShipBob's infrastructure through their App Marketplace.
Tech Partner Manager Lead