Optimizing Your Ecommerce Operation for BFCM 2021

Tech Masterclass
Thu, Sep 30, 2:00 PM (EDT)

About this event

With BFCM (Black Friday / Cyber Monday) right around the corner, now is the time to start planning and optimizing your website to win big this year. With some exceptions, conversion rates for sales typically spike during BFCM. It’s not uncommon for a company to make more than 30 percent of its yearly profits.

Additionally, the pandemic has shifted more consumer spending online and away from physical stores, further increasing the revenue potential for brands. So you should expect the busiest BFCM yet, but are you ready for it?

Preparing your brand for BFCM

As more shoppers embrace online shopping this year, brands of all sizes will undoubtedly experience challenges, such as inventory and shipping constraints. So early planning is crucial if you want to make the most of BFCM and finish strong.

A huge part of being prepared is to ask uncomfortable questions. For example, do you have an appropriate backup system in case your website crashes? What happens if your fulfillment center becomes too busy? We'll address such questions and more in this event.

What you’ll get from the event

  • Discover everything you need to know this year so your brand is in a better position to succeed.
  • Gain knowledge from experts about addressing the biggest opportunities and most challenging issues you’ll probably encounter.
  • Uncover critical actions you can take now, so your brand hits the ground running and avoids last-minute scrambling.

Speakers

  • Sriram Sridhar

    Sriram Sridhar

    LateShipment

    CEO

    See Bio
  • Jason Stuckey

    Jason Stuckey

    Linnworks

    GM, North America

    See Bio
  • Karley Daudell

    Karley Daudell

    ShipBob

    Sr. Channel Account Manager

    See Bio
  • Lucas Bischofberger

    Lucas Bischofberger

    Returnly

    Product Marketing

    See Bio

  • Host

  • Chris Lavoie

    Chris Lavoie

    Gorgias

    Tech Partner Manager

    See Bio