Black Friday Cyber Monday is almost here, and many DTC brands have been working to prepare for it. After all, it will be the busiest time this year for most. So you should be ready to handle the rush.

BFCM presents a prime opportunity to earn new customers for new and established eCommerce stores. But that's unlikely if you have bottlenecks or unresolved problems with your pre-and post-purchase customer journeys. Because a bad experience is an instant turn-off for customers.

Perfecting your BFCM pre and post-purchase customer journey

You must provide clear and frictionless pre- and post-purchase customer journeys. Consumers develop opinions about businesses based on the sum of all interactions with the company. Their opinions about your brand will determine whether or not they buy from you.

So now is a good time to optimize the customer journey. That way, you can convert more shoppers into customers and boost retention. Your customer journey is, perhaps, the most crucial factor determining whether BFCM customers return to your store for repeat purchases.

What you'll get from the event

• Learn how to build and use an eCommerce customer journey map to identify your current strengths and weaknesses to make improvements
• Uncover expert tips for ensuring satisfaction at every stage of the customer journey – awareness, consideration, acquisition, retention, and advocacy
• Discover ingenious ways to boost customer engagement throughout their journey and increase sales
• See how the most successful brands keep the conversation going after BFCM, turning new customers into loyal fans