You’ve experienced the Black Friday Cyber Monday (BFCM) shopping frenzy and successfully made it through, but your work isn’t over just yet. The next phase is to think about retaining your BFCM shoppers. After all, retaining customers is more cost-effective than acquiring new ones.
Typically, most customers acquired by retailers during BFCM have a lower lifetime value (LTV). That’s because many of them will never purchase from the brand again. So how do you turn your BFCM shoppers into long-term customers?
Usually, seasonal shoppers only make one purchase from the brands they patronize. However, you can change that by luring them back for a second purchase, significantly increasing the chances of a third.
To that end, D2C brands must keep BFCM shoppers engaged – to increase LTV and encourage brand loyalty. Some of the tools for doing that include email, text messaging, and reward programs. The key is putting the right strategy together for your business.
Customer Success Manager
Manager, Technology Partnerships NA
Senior Marketing Campaign Executive
Tech Partner Manager
Highly motivated, outgoing, and personable professional with 11 years of international experience across print, video and events.
Extensive knowledge of partnerships, technology, and e-commerce and deeply passionate about the intersection of talent, marketing, and technology.