You’ve experienced the Black Friday Cyber Monday (BFCM) shopping frenzy and successfully made it through, but your work isn’t over just yet. The next phase is to think about retaining your BFCM shoppers. After all, retaining customers is more cost-effective than acquiring new ones.
Typically, most customers acquired by retailers during BFCM have a lower lifetime value (LTV). That’s because many of them will never purchase from the brand again. So how do you turn your BFCM shoppers into long-term customers?
Creating a retention and loyalty-driven strategy
Usually, seasonal shoppers only make one purchase from the brands they patronize. However, you can change that by luring them back for a second purchase, significantly increasing the chances of a third.
To that end, D2C brands must keep BFCM shoppers engaged – to increase LTV and encourage brand loyalty. Some of the tools for doing that include email, text messaging, and reward programs. The key is putting the right strategy together for your business.
What you’ll learn from the event
Learn how to move BFCM consumers from one-time purchasers to repeat customers.
Uncover valuable upgrades for your post-BFCM toolbox – everything you need to bring those customers back and level up your business.
Discover how to use loyalty points and customer reviews to increase repeat purchases.
See how exceptional customer service can foster brand loyalty and advocacy.
All of that hard work you put in to acquire new customers doesn't have to go to waste.