So, your business has made new sales and obtained new customers through BFCM & the holidays. Now what?
Research shows again and again that customer retention is the key factor of growth. Especially for Direct-to-Customer business models.
Small improvements in customer retention (i.e. 5%) can lead to major increases in profits (i.e. 25% to 95%) in multiple ways:
Despite the benefits of customer retention, businesses often place more focus on “getting more sales” or acquiring new customers. While growth through new customers is important, paying attention to customer loyalty can be a much faster way to revenue growth :chart_with_upwards_trend:
Senior Strategic Partner Manager
Louis manages strategic partnerships for Gorgias. Prior to joining Gorgias, he worked at Nosto, a personalization and recommendation solution for Ecommerce, as Partner Manager France. Louis has a particular love for tech, building strategic partnerships with international distributors and theatrical improvisation.