DTC eCommerce brands continue to experience shifts in consumer purchasing behavior and expectations. As such, brands need to adjust to these changes constantly, and the best way to do that is by adopting a strong focus on CX personalization.
Personalized CX helps companies better understand their customer journey and behavior and cater to customer needs in the best way possible. It’s how you create a true difference that competitors cannot copy – and your best chance at customer retention.
Research show consumers are more likely to buy from brands that provide great CX online and offline across departments. This is because people want personalized and frictionless experiences. However, it takes more than a digital storefront to offer it.
Every business tool, channel, and communication influences CX and how customers behave with your brand. Personalized CX will create opportunities to generate more revenues. With it, you can gather more accurate data and use that information to make better decisions and foster brand loyalty.
Tech Partner Manager
Sr. Product Marketing Manager
Head of Partnerships
Manager of Customer Success and Onboarding
Mia is the Tech Partner Manager at Gorgias where she collaborates with ISV partners to develop joint business strategies, strengthen “better together” relationships, and produce innovative partnership playbooks. When Mia isn't working, you'll usually find her at home with her wife, reading a good book and drinking a cup of blueberry tea!
Christina is a customer success leader from Canada’s East Coast with 7 years experience in the eCommerce industry and master’s in organizational management. She is currently focused on building out the success organization at Stamped.
Christina is passionate about growing the number of women and POC in the success industry through mentoring and participation in a number of communities.
Outside of work, Christina has her hands full with a 2 year old, 2 dogs and a cat. You can find her outdoors with the family or binging Marvel shows and movies.