Time and time again, personalized customer experience (CX) has proven to drive DTC eCommerce business success. Brands that deliver excellent personalized CX enjoy some of the most significant returns. So successfully personalizing your CX could bring more profits for the business.
But scaling with personalization is a massive challenge. This is because achieving successful personalization at scale is impossible without the right supporting technologies. You need the right tools to engage consumers in a modern business landscape that’s more sophisticated.
Today most consumers expect personalized experiences. As a result, many are more likely to buy from a brand that offers tailored experiences than without – consumers are just becoming more frustrated with impersonal shopping.
However, companies don't read minds, which is why tools are critical. Personalization engines help eCommerce brands focus on the right interactions and spark engagement at crucial moments in the buyer’s journey. For example, knowing when to send an upsell or upgrade offer.
Join us LIVE to overcome the roadblocks preventing personalization at scale for your business.
Tech Partner Manager
Director of Alliances
Director Of Strategic Partnerships & Business Development
Founder & CEO
Head of Alliances
Highly motivated, outgoing, and personable professional with 11 years of international experience across print, video and events.
Extensive knowledge of partnerships, technology, and e-commerce and deeply passionate about the intersection of talent, marketing, and technology.
As Director of Alliances for Attentive, Eric Feuerstein has nearly a decade in the e-Commerce space helping create and accelerate high performance partnerships between platforms, practitioners and end users for the likes of Microsoft, eBay, Magento, Adobe and Attentive. When he is not focused on work, you will find him spending time with his wife and children in the greater Chicagoland area .
With 4+ years of experience in the e-commerce space, Derek has learned e-commerce from the ground up working hands on with merchants to leading a team in charge of growth for Justuno and most recently spearheading key partnerships between several technology platforms and end users.
Brett Bernstein is the founder and CEO of Gatsby, the fully automated influencer marketing platform that’s helping merchants build community at scale. Prior to Gatsby, Brett was on the marketing team at Box, and was the founder of Natural Cravings Healthy Vending where he brought healthier snack options to school across California. Outside of work, you can find him drinking good coffee, out on long morning walks, and rock climbing at his local gym.
Eddie’s “relationship-first” approach on building strategic and valuable partnerships stems from his decade long experience in SaaS. Eddie joins Ordergroove after four years at Shopify Plus where he built go-to-market and partnership strategies with the wold’s largest system integrators and top ecommerce Agencies in North America.
Eddie was born and raised in San Jose, CA, graduated from UC, Berkeley and recently moved to Las Vegas.