Customer acquisition receives plenty of attention, but retention is the lever many DTC eCommerce brands ignore or find challenging. And yet, it’s the key to building a successful business.
Keeping your customers post-holiday can transform your brand, bringing in more business and boosting revenue. So retention should be as big of a focus as acquisition, if not more. But you need a strong plan for retaining consumers after the initial sale.
The good news is increasing retention isn’t some magic trick. It only requires time and dedication. The most effective customer retention strategies center on experience, relationship building, and contribute to the bigger picture. They foster brand trust and loyalty throughout the customer journey.
Further, retention rate is the biggest indicator that an organization and its products are pleasing to the target audience. And in this webinar, you’ll receive the best secrets for improving customer retention. That way, your holiday shoppers stay rather than switch to the competition.
Senior Platform Partnerships Manage
Co-Founder & CEO
Strategic Client Director
Partner Account Manager
Rohan manages strategic partnerships for Platforms and Tech Partners at Gorgias.
Prior to joining Gorgias, he initiated the investor partnership program at Clearco, a revenue-based source of financing for D2C eCommerce brands. He also spent just over 3 years at the Toronto Stock Exchange, working closely with companies in the junior marketplace (TSXV) to help them better connect to more qualified and meaningful pools of capital. He is passionate about helping companies scale through various means, to ultimately help them reach success.
Kyle Beldoch is a Senior Relationship Manager at Ordergroove. He partners with large D2C merchants like Peet’s Coffee, 4Ocean, and Enfamil to develop eCommerce subscription strategies that drive recurring revenue and increase customer lifetime value. Prior to Ordergroove, he was a key member of the Customer Success Team at Mailjet.
I have worked in tech for the past 4 years but recently took on a Partnerships role, managing our eCommerce partners. I was born and raised in California but finally made my way out here to New York about 6 months ago!!