Today CX is the most critical factor in the success of any DTC eCommerce business. Consumers expect personalized experiences tailored to their needs and preferences and demand brands deliver. However, companies must leverage the right data to do so effectively.

You can learn how best to serve your customers and improve CX by looking at standard customer data like pageviews. But you need deeper analytics, such as purchase history, interests, and behavior patterns, to gain invaluable insights.

But how do you collect better customer data and use it efficiently?

Creating exceptional, more seamless CX

The best CX is efficient, seamless, enjoyable, and consistent across channels. Achieving that level of excellence requires understanding what consumers are looking for and how you can best meet those needs.

And that's only possible through the right combination of tools and processes to collect deep customer data. With such assets in place, you can create a 360-degree view of each customer, allowing for deeper data analysis, insights, and interpretation.

What you'll get from the event

• Learn how to get the data you need to provide better CX for customers and improve revenues
• Discover the most valuable customer data to pay attention to and leverage for CX improvements
• Learn about the best tools for collecting customer data across various channels
• Discover the technologies and strategies used by the most successful DTC eCommerce brands to make informed decisions about CX