Last year's BFCM was highly successful for many DTC eCommerce brands, and 2022 shows tremendous promise, looking to be even more memorable. Consumers are planning their shopping for Black Friday, Cyber Monday, and Christmas ahead of time. So it would be best if you prepared as well.
It's bound to be the most competitive year yet. After all, people are shopping at physical stores again, and those brands will have many offers to throw their way. With so much competition, the eCommerce businesses with the best CX will steal the show.
Without excellent CX, you can't leverage your BFCM traffic increase to create recurring revenue. People have many shopping options, so it doesn't take long to leave and never return due to a bad experience. In addition, adjusting or polishing your CX strategy can help your brand stand out from all the competing noise.
Your ability to provide excellent CX during BFCM will be the most critical differentiator. That's why this event is so important. It will help DTC eCommerce brands build a customer-centric BFCM strategy focused on delighting customers and winning their loyalty.
Director of Customer Success
Director of Business Development
Senior Technology Partner Manager
Head of Partnerships
Gabe Macaluso currently serves as the Director of Customer Success at Omnisend. He has been active in the email marketing and the ecommerce space over the last 7 years where he has worked with a number of IR1000 retailers. Macaluso is a published contributor including one of the most top rated blog posts with Shopify Plus and has presented at a number of industry events on the importance and success of omnichannel marketing and commerce.
Director of Business Development at Nosto
Noah Small is a Senior Technology Partner Manager at Tapcart. Noah was the second partnership hire at Bolt where he worked for the last three years and recently joined Tapcart to lead their Technology Partner Program.
Mia is the Head of Tech Partnerships at Triple Whale where she collaborates with ISV partners to develop joint business strategies, strengthen “better together” relationships, and produce innovative partnership playbooks. When Mia isn't working, you'll usually find her at home with her wife, reading a good book and drinking a cup of blueberry tea!
Shannon O’Boyle, a B2B growth marketer living in a DTC world, has dove head first into the Shopify ecosystem, formerly from Flow Commerce (GlobalE), and now leads Smartrr’s go to marketing efforts.