Last year's BFCM was highly successful for many DTC eCommerce brands, and 2022 shows tremendous promise, looking to be even more memorable. Consumers are planning their shopping for Black Friday, Cyber Monday, and Christmas ahead of time. So it would be best if you prepared as well.

It's bound to be the most competitive year yet. After all, people are shopping at physical stores again, and those brands will have many offers to throw their way. With so much competition, the eCommerce businesses with the best CX will steal the show.

Elevating your CX strategy for BFCM success

Without excellent CX, you can't leverage your BFCM traffic increase to create recurring revenue. People have many shopping options, so it doesn't take long to leave and never return due to a bad experience. In addition, adjusting or polishing your CX strategy can help your brand stand out from all the competing noise.

Your ability to provide excellent CX during BFCM will be the most critical differentiator. That's why this event is so important. It will help DTC eCommerce brands build a customer-centric BFCM strategy focused on delighting customers and winning their loyalty.

What you'll get from the event

• Learn how to build the ultimate CX strategy to ensure a terrific BFCM this year
• See how an excellent CX strategy improves customer retention, ensuring your BFCM sales aren't all one-offs
• Discover exclusive CX tactics that could double customer spending for your business
• Learn how the most successful brands consistently offer seamless experience every day