Growing a D2C eCommerce business is quite challenging. It’s tough getting noticed when you have no physical storefront and can’t rely on passerby traffic. That’s why eCommerce leaders need a growth hacking mindset.
When people think of growth hacking, tech startups usually come to mind. But growth hacking is just as powerful in eCommerce. You can leverage simple growth hacks to increase market share. The key is knowing what to implement that will produce the desired results.
Today eCommerce brands need a relentless focus on growth to stand out. That includes experimentation, developing and running conversion tests to drive more sales. Every marketing strategy and decision implemented should center around driving growth.
While not all brands have the tools necessary to conduct experiments and tests, most can use what’s already working. Specifically, you can leverage growth hacks that have already been tested and proven to yield results. These growth hacks have helped eCommerce brands like Casper and Dollar Shave Club archive scalable growth.
Customer Success Manager
Sales & Orders
VP of Marketing & Partnerships
Plus Customer Success Strategist
Head of Merchant Enablement
Blake Imperl Heads Merchant Enablement at Wonderment. He previously was Head of Partner Community at Attentive where he helped champion the framework on using SMS as a relationship-building channel. Blake has a deep E-Commerce background spending the majority of his professional career building and scaling retention marketing programs for D2C brands. He is passionate about teaching brands and agencies alike how to better use retention marketing channels to create exceptional customer experiences.
Tech Partner Manager Lead