Growing sectors always have overlooked areas. Building an automation eCommerce infrastructure is one of those things many D2C brands overlook. Yet, automation is necessary for the current fast-paced, innovation-driven economy.
Introducing an automation infrastructure to your business can cut costs and boost revenues by helping you take advantage of more opportunities. Also, since websites operate 24/7, automating key processes keeps your organization at its best even when staff isn’t present.
But where do you start? What is the best path to a solid eCommerce automation infrastructure?
Knowing how hands-off you want to be and which processes to optimize via automation are the first things to figure out. Many eCommerce tasks are repetitive, mundane, and time-consuming but highly essential. Ecommerce automation can automate and improve those processes.
Additionally, consumers have a plethora of shopping choices online. The high level of competition makes automation even more crucial. Brands need to spend more time on marketing than repetitive tasks, and an automation infrastructure makes that possible.
Director of Customer Success and Deployment
Senior Partner Manager
Head of Growth
Director, Technology Partnerships
Reyna is the Director of Customer Success & Deployment at Thankful. She loves documenting and building out processes and prides herself on her giphy skills. When making CS decisions, she keeps the end-user in mind and supporting the Thankful team to deliver excellent service.
Tech Partner Manager Lead