As Black Friday Cyber Monday (BFCM) draws closer, every D2C brand is contemplating ways to boost sales for the period. But that’s more challenging than ever as the pandemic accelerated the use of various digital commerce options this year.
Consumers want to shop how they prefer, when they want, and where they want – at their convenience, anytime, anywhere. That has enabled new ways for eCommerce brands to reach target audiences, though many organizations have yet to tap into the opportunity fully. So how do you unlock the immense omnichannel potential possible?
Unleashing your omnichannel potential to boost BFCM sales
A profitable omnichannel experience involves offering customers seamless and personalized experiences across channels during their journey – which increases customer engagement, heightening sales as engaged consumers tend to spend more.
Brands can also leverage the data collected on customers over various channels to provide unique experiences that directly impact sales. Omnichannel allows your D2C eCommerce brand to grow while giving shoppers more significant control over the purchase journey. For example, a consumer can begin and end their journey on a preferred channel without repeating actions.
What you’ll get from the event
Uncover the secrets of omnichannel optimization to deliver consistent and seamless experiences this BFCM and beyond.
Learn how to be where your customers are and engage them at every point of the shopping journey.
Discover ways to use personalization to reflect and relate to each consumer, no matter the channel.
Integrating and aligning your channels keeps experiences consistent at touchpoints and provides shoppers with increased convenience, placing your brand in an excellent position to generate sales.