It's never been more essential for DTC brands to reimagine how they communicate with Gen Z audiences. After all, today, Gen Z represents a significant number of shoppers with collective annual spending power in the billions. And these shoppers are fast becoming the most powerful consumer population in the world. So attracting and engaging Gen Z is a must for long-term success. That involves staying ahead of the curve in this age of shifting consumer behavior. Engaging Gen Z boils down to understanding buying habits and preferences on an intricate level. Influencer, community, and frictionless shopping are the three main things that drive Gen Z engagement in general. These consumers look to influencers (including celebrities) for shopping inspiration. They want frictionless and convenient experiences but, at the same time, are more mindful of their budgets. This group also craves community, wanting the same human and emotional connections fundamental to in-store shopping experiences. Join us LIVE as we explore the ins and outs of Gen Z shoppers and how you can gain a competitive edge.The generation shaping the future of shopping
What you’ll get from the event
Triple Whale
Head of Partnerships
GRIN
Director, content
Nosto
Director of CRO & Analytics
Gatsby
Founder & CEO
CEO & Founder
Sendlane