It's never been more essential for DTC brands to reimagine how they communicate with Gen Z audiences. After all, today, Gen Z represents a significant number of shoppers with collective annual spending power in the billions. And these shoppers are fast becoming the most powerful consumer population in the world.

So attracting and engaging Gen Z is a must for long-term success. That involves staying ahead of the curve in this age of shifting consumer behavior.

The generation shaping the future of shopping

Engaging Gen Z boils down to understanding buying habits and preferences on an intricate level. Influencer, community, and frictionless shopping are the three main things that drive Gen Z engagement in general.

These consumers look to influencers (including celebrities) for shopping inspiration. They want frictionless and convenient experiences but, at the same time, are more mindful of their budgets. This group also craves community, wanting the same human and emotional connections fundamental to in-store shopping experiences.

What you’ll get from the event

• Learn how top brands are attracting and engaging with Gen Z shoppers to increase sales
• Discover ground-breaking research that establishes the trend drivers among Gen Z audiences and why connecting with this group is the way forward
• Learn how the Gen Z buyer’s journey differs and what’s required to engage this group effectively between multiple sites, apps, and social networks
• Uncover critical tools for enhancing customer experience, fostering repeat business, and improving loyalty

Join us LIVE as we explore the ins and outs of Gen Z shoppers and how you can gain a competitive edge.