It's never been more essential for DTC brands to reimagine how they communicate with Gen Z audiences. After all, today, Gen Z represents a significant number of shoppers with collective annual spending power in the billions. And these shoppers are fast becoming the most powerful consumer population in the world.
So attracting and engaging Gen Z is a must for long-term success. That involves staying ahead of the curve in this age of shifting consumer behavior.
Engaging Gen Z boils down to understanding buying habits and preferences on an intricate level. Influencer, community, and frictionless shopping are the three main things that drive Gen Z engagement in general.
These consumers look to influencers (including celebrities) for shopping inspiration. They want frictionless and convenient experiences but, at the same time, are more mindful of their budgets. This group also craves community, wanting the same human and emotional connections fundamental to in-store shopping experiences.
Join us LIVE as we explore the ins and outs of Gen Z shoppers and how you can gain a competitive edge.
Head of Partnerships
Director of CRO & Analytics
Founder & CEO
CEO & Founder
Mia is the Head of Tech Partnerships at Triple Whale where she collaborates with ISV partners to develop joint business strategies, strengthen “better together” relationships, and produce innovative partnership playbooks. When Mia isn't working, you'll usually find her at home with her wife, reading a good book and drinking a cup of blueberry tea!
Katya Allison is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager.
She is currently the Director of Content at GRIN and host of the GRIN Gets Real podcast and Brands Talking Influencers fireside chat series. She uses her extensive expertise in leveraging creators to build impactful full-funnel marketing strategies to support brands to thrive in the age of the Creator Economy.
Julia Lo has been with Nosto for the last year spearheading the company’s CRO program as their Director of CRO & Analytics. She has extensive experience in client strategy working in customer success over the last 5 years in both ecom and adtech. Julia started in mobile in-app advertising developing behavioral targeting strategies for enterprise clients like Microsoft, United Airlines, and more. She now uses her expertise to help retailers build data-driven personalized experiences across multiple channels.
Brett Bernstein is the founder and CEO of Gatsby, the fully automated influencer marketing platform that’s helping merchants build community at scale. Prior to Gatsby, Brett was on the marketing team at Box, and was the founder of Natural Cravings Healthy Vending where he brought healthier snack options to school across California. Outside of work, you can find him drinking good coffee, out on long morning walks, and rock climbing at his local gym.
Jimmy is a former eCommerce retailer and email marketer turned SaaS founder. Located in sunny San Diego, CA, Jimmy is the CEO & Co-Founder of Sendlane, an email and SMS marketing automation company that helps over 1,700+ companies save time, generate more revenue, and increase customer retention with email. He leverages his expertise and market knowledge to build a product designed for the data-driven digital retailer, enabling them to make better decisions in their marketing. Jimmy brings a unique voice to the roundtable as a former retailer, an email marketing lover, and an email deliverability expert.