Getting the customer journey right is one of the most critical components to running a successful eCommerce business. Because a clear, smooth customer experience will always positively impact sales and everything in between.
Additionally, DTC eCommerce brands that put customers first are more profitable. These companies focus on a customer journey strategy, which enhances CX (customer experience), retention, and loyalty – ultimately leading to more revenue for the brand.
But how do you maximize outcomes at each stage of the customer journey?
Using the right tools to enable customer journey excellence
Think of your customer journey as the complete lifecycle from awareness to purchase to retention and/or loyalty. Everything starts with it, but you need tools to improve and maximize outcomes from each stage.
The difference in whether potential customers buy or exit your eCommerce website without looking around is the quality of the experience received. Tools allow DTC brands to match strategies with customer expectations throughout the customer journey more easily.
What you’ll get from the event
- Learn how to take your customer experience to the next level through a sound customer journey strategy
- Discover various tools that help DTC brands analyze and leverage the customer journey to increase sales
- See how successful brands maximize overall ROI by adopting specific tools, including AI (artificial intelligence), analytics, and more
- Get key insights on customer journey mapping, and why it’s the number one thing high-performing executives use to improve CX