Getting the customer journey right is one of the most critical components to running a successful eCommerce business. Because a clear, smooth customer experience will always positively impact sales and everything in between. Additionally, DTC eCommerce brands that put customers first are more profitable. These companies focus on a customer journey strategy, which enhances CX (customer experience), retention, and loyalty – ultimately leading to more revenue for the brand. But how do you maximize outcomes at each stage of the customer journey? Think of your customer journey as the complete lifecycle from awareness to purchase to retention and/or loyalty. Everything starts with it, but you need tools to improve and maximize outcomes from each stage. The difference in whether potential customers buy or exit your eCommerce website without looking around is the quality of the experience received. Tools allow DTC brands to match strategies with customer expectations throughout the customer journey more easily. Using the right tools to enable customer journey excellence
What you’ll get from the event
HOOX
Head of Business Development & Partnerships
Smartrr
Founder & CEO
Justuno
Plus Customer Success Strategist
Trustpilot
Customer Success Manager
Omniconvert
CEO & Founder