Getting the customer journey right is one of the most critical components to running a successful eCommerce business. Because a clear, smooth customer experience will always positively impact sales and everything in between.
Additionally, DTC eCommerce brands that put customers first are more profitable. These companies focus on a customer journey strategy, which enhances CX (customer experience), retention, and loyalty – ultimately leading to more revenue for the brand.
But how do you maximize outcomes at each stage of the customer journey?
Think of your customer journey as the complete lifecycle from awareness to purchase to retention and/or loyalty. Everything starts with it, but you need tools to improve and maximize outcomes from each stage.
The difference in whether potential customers buy or exit your eCommerce website without looking around is the quality of the experience received. Tools allow DTC brands to match strategies with customer expectations throughout the customer journey more easily.
Tech Partner Manager
Founder & CEO
Plus Customer Success Strategist
Customer Success Manager
CEO & Founder
Highly motivated, outgoing, and personable professional with 11 years of international experience across print, video and events.
Extensive knowledge of partnerships, technology, and e-commerce and deeply passionate about the intersection of talent, marketing, and technology.
Gabriella Yitzaek Tegen, Founder & CEO of Smartrr, the first subscription app built with the end consumer in mind. A New York native, Gaby began her career in the real estate scene and then transitioned to the world of tech startups. As a top sales performer, she rose through the ranks of proptech startup, Reonomy.
With challenges in brick and mortar coupled by the rise of ecommerce during the pandemic, Gaby gravitated towards the Shopify ecosystem and its community of extremely passionate DTC founders. After over 100 interviews with brands across all verticals, it was overwhelming how frequently a founder would mention their struggle with subscriptions and memberships. Her market research revealed subscriptions as a major pain point for brands and she got to work. 2 years in the making, Smartrr raised over $7 million in seed funding, is 30+ employees and growing, public on the Shopify app store, and servicing hundreds of high growth brands who are reporting impressive stats such as 2X subscription revenue in just 90 days on Smartrr. Gaby earned her bachelor’s degree in Business Administration, International Business and Marketing at George Washington University and in her spare time you can find her exploring Hoboken’s local shops, markets and restaurants with her husband and adorable pup, Riley.
Kyra Sammis is a Manager of Customer Success at Trustpilot. Starting as a CSM herself, Kyra works with her team members to help hundreds of companies strategically use reviews to grow their brands, improve the customer experience, and expand their market reach. Outside of Customer Success, Kyra serves as the External Events chairperson for Trustpilot Women in Leadership.
As a former eCommerce entrepreneur, Valentin Radu helps thousands of eCommerce companies to improve their business and become customer-centric.
As the founder of CVO Academy and Omniconvert, he is helping eCommerce companies and agencies improve customer lifetime value by evangelizing Customer Value Optimization as a new category.