5 Tips For Balancing Automation & Personalization

Mar 10, 2022, 8:00 – 9:30 PM

Join us LIVE to improve how your brand uses automation and personalization in CX!

About this event

Today’s customers expect a personalized experience, and you can’t efficiently offer personalization without automation. But too many brands automate to the point of over-personalization, which is a quick turn-off for most consumers. Yet, the fact remains that people find personalized content more appealing.

While personalization is excellent for providing your customers with individualized experiences, there’s a fine line between that and being intrusive. Meeting consumer expectations without infringing on privacy should always be the goal.

Striking a balance that makes your brand more effective at personalization

There’s no doubt that automation is beneficial to marketing and the customer experience in any executive's mind. It decreases workload by eliminating the need to perform repetitive tasks, which frees up precious resources for other endeavors.

However, automation isn’t a cure-all. Brands that believe otherwise can quickly lose the personal touch customers enjoy and appear more distant. In addition, relying too much on automation for personalization can dilute the strength of your message, causing the brand to sound intrusive.

What you’ll get from the event

  • Learn how to balance automation and personalization effectively to increase sales
  • Discover tips and tricks for using automation without undermining the value of personalized marketing
  • Uncover how successful brands put a check on data-driven personalization to avoid infringing on customer privacy
  • Learn how to mix genuine, personalized marketing and automation to target consumers with more relevant messages


Speakers

  • Dillon Duchesne

    HOOX

    Head of Business Development & Partnerships

  • Jon Knott

    Omnisend

    Senior Partner Manager

  • Sriram Sridhar

    LateShipment

    CEO

  • Reyna Juan

    Thankful

    Director of Customer Success and Deployment

  • Kim Masterson

    Okendo

    Director of Product Marketing

Contact Us

Partners

Gorgias logo

Gorgias

Okendo logo

Okendo

Omnisend logo

Omnisend

LateShipment logo

LateShipment

Thankful logo

Thankful