Mobile technology has revolutionized the world, changing the way consumers interact and shop. Practically everyone has a smartphone that’s seemingly always within an arm’s reach and uses them to get things done. That’s why mobile commerce is more important than ever.
The mobile commerce market share will grow even further in 2022 as more users embrace making online purchases using mobile devices. So D2C eCommerce brands need to keep up with the latest trends, but where do you start?
While eCommerce has been rising in recent years, it’s not the next true frontier for consumer shopping. Thanks to technological advances, mobile commerce is poised to become the leading choice for shoppers. Modern tech is making it easier for consumers to shop with their phones.
For example, Facebook has long had ‘buy’ or ‘shop’ buttons that allow shoppers to make purchases without leaving the platform. Similarly, consumers can search for products they want to buy on Pinterest by taking a picture.
Tech Partner Manager