Every DTC eCommerce store needs a data strategy. Data is an excellent source for valuable insights about shopper behaviour, which can help brands raise conversions and boost engagement.
Today companies can collect an unprecedented level of data thanks to social media and mobile technology. The key is knowing how to collect, process, and analyze data in ways that enhance business growth and profitability.
It’s critical that brands first align business objectives and challenges with data collection. From there, identifying the types of data to collect and how to use it to drive business performance becomes easier.
Your data strategy will set the foundation for how your organization collects, stores, manage, and uses data to enable and inspire business strategy. While every data strategy is unique to the given organization, they generally consist of five key elements.
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