DTC eCommerce brands have the opportunity to boost earnings every BFCM. And as the biggest shopping event of the year, it’s also essential that you are ready to address the needs and wants of your customers.

That means ensuring you have the right tools to provide excellent experiences and leverage opportunities to be as successful as possible. After all, you will compete against physical store retailers for sales.

Ensuring you’re truly ready for BFCM

In the run-up to BFCM, consumers always focus on the deals they can enjoy. So ensuring you have the best ones possible is an important start – but more is necessary if you hope to retain those shoppers. That’s because the mindset of consumers changes after BFCM passes.

They shift their focus from deals to experience and support. Brands that can offer excellent experiences throughout the buyer journey will retain customers. So everything from your customer service to the website to the post-purchase experience must be beyond satisfactory.

What you’ll get from the event

• Receive the best BFCM tips and see examples and ideas you can use to ensure success for your business this season
• Learn how to effectively leak BFCM sales in advance and generate hype for your offers
• See how some of the most successful DTC brands drive sales and increase customer retention during BFCM
• Learn tips for making your holiday emails stand out from all the other competing offers in the customer’s inbox
• Discover genius ways to offer great value without sacrificing product quality and profit margin