There are many considerations necessary for success in eCommerce fashion & apparel. One of those considerations is tools that enable growth, and brands must continue investing in the right tools.
ECommerce tools enable various aspects of operating an online store, such as personalized recommendations, live chat, and virtual fitting rooms. The best eCommerce tools help fashion & apparel brands stand out from their competitors and get noticed by consumers.
It seems running an eCommerce business becomes challenging each year because brands must meet ever-changing consumer experience demands. Not to mention that the consumer journey is a lot more complex than ever, encompassing varying online and offline touchpoints.
Every fashion & apparel brand needs solutions that will help the company grow. Specifically, tools that allow the brand to attract and retain customers, including improving overall efficiency and effectiveness. Without tools, keeping up with today’s consumer journey and reaching your maximum revenue potential is more challenging.
VP of Strategy
Senior Loyalty Consultant
Katya Allison is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager.
She is currently the Director of Content at GRIN and host of the GRIN Gets Real podcast and Brands Talking Influencers fireside chat series. She uses her extensive expertise in leveraging creators to build impactful full-funnel marketing strategies to support brands to thrive in the age of the Creator Economy.
Director of Strategic Partnerships