Direct-to-consumer (D2C) eCommerce brands have altered the retail industry and continue to capture significant market share in all categories. However, traditional retailers are catching on to the D2C playbook and adopting relevant practices to compete.
That adds to the ever-increasing competition in the D2C commerce marketplace. Couple that with soaring ad costs, and the reality becomes quite clear. Only the D2C eCommerce brands that remain current with trends (and have a sustainable business model) will survive and thrive.
Today’s customer expects a world-class experience at every stage of the buyer's journey and continuously shift the goal post – making D2C brands rethink digital experiences every year. Innovation in that area is no longer optional; it's a requirement.
It’s crucial that brands continuously review key trends and growth opportunities to help adapt to new consumer expectations. This live event will explore significant trends across D2C eCommerce customer experience, channel strategies, logistics, and online selling in general.
Director of Enterprise Partnerships