Customer retention has always been a focus for DTC eCommerce brands. But many need help retaining holiday traffic well into the new year.
Most see their sales numbers go from outstanding to normal by mid-January. Sales typically rise from the pre-holiday season and peak in December but decline significantly in the new year. And while many brands accept this trend as the norm, you don’t have to for your business.
Keeping your sales numbers up into the new year and beyond
The fact is customer acquisition cost is on a steady increase. Most DTC eCommerce brands spend more on advertising each holiday season than the previous. And when they lose those customers, it’s like throwing money away.
The good news is you can significantly reduce the drop in holiday traffic. There’s plenty you can do to retain customers and continue similar levels in sales. But you must know what truly works, which is what this webinar is about – helping you keep more holiday traffic into 2023.
What you’ll get from the event
- Learn about the best holiday traffic retention strategies and hacks you can implement to ensure customers stick around
- Uncover actionable customer experience tips to help consumers remember your brand and return for repeat purchases
- Learn how to lay the groundwork for holiday traffic retention from the get-go
- Discover clever strategies for building relationships with customers and fostering loyalty