How to Retain More Customers Beyond BFCM

When the busiest time of the year for DTC eCommerce brands is over, more work will remain. The next step is for brands to retain shoppers and impact their business truly. However, few companies make lifelong customers out of these shoppers each year.

That’s because many customers buy products from brands they know nothing about and quickly forget them after the purchase. But you can ensure your business is memorable beyond BFCM. The key is making the right moves now.

Driving retention after BFCM

Retention is more important than ever as CAC continues to rise. The likelihood that an existing customer will buy is much higher compared to a new one. So a focus on retention will decrease the cost of each customer over time. That also means you can significantly increase profits by raising retention rates – and the backbone of any retention strategy is CX.

DTC eCommerce brands must offer customers a solid reason to return, and the best way to do so is by delivering excellent customer experiences. And to do that, you need a combination of personalized communication and loyalty perks, to name a few.

What you’ll get from the event

• Discover top strategies for nurturing BFCM customers and winning them over as regular shoppers
• See how the most successful DTC eCommerce brands design unique experiences to drive retention