Preparing for the ecommerce superbowl can feel like a daunting task – but with so much information floating around, how do you prioritize what to do first? Join the Klaviyo, Gorgias and Hawke Media as a panel of experts break down the top three things your business needs to do to maximize sales during Black Friday / Cyber Monday – rather, all of Cyber Weekend.

What you’ll learn:

• How to tackle acquisition to ensure website traffic is at an all-time high

1. When to start paid social campaigns
2. Adjusting ad spend
3. The best types of promotions

• What retention strategies are necessary for revenue growth well beyond Cyber Weekend

1. How to set yourself up for SMS success today
2. Establishing strong deliverability
3. Offers to consider for your Cyber Weekend email marketing campaigns

• How to increase revenue by 5% – post-purchase

1. Incentivizing your support team
2. FAQ page best practices
3. Communicating with customers on social media platforms