Preparing for the ecommerce superbowl can feel like a daunting task – but with so much information floating around, how do you prioritize what to do first? Join the Klaviyo, Gorgias and Hawke Media as a panel of experts break down the top three things your business needs to do to maximize sales during Black Friday / Cyber Monday – rather, all of Cyber Weekend.
What you’ll learn:
- How to tackle acquisition to ensure website traffic is at an all-time high
- When to start paid social campaigns
- Adjusting ad spend
- The best types of promotions
- What retention strategies are necessary for revenue growth well beyond Cyber Weekend
- How to set yourself up for SMS success today
- Establishing strong deliverability
- Offers to consider for your Cyber Weekend email marketing campaigns
- How to increase revenue by 5% – post-purchase
- Incentivizing your support team
- FAQ page best practices
- Communicating with customers on social media platforms
